DIGITAL INFRASTRUCTURE AND ORGANIZATIONAL PERFORMANCE OF FIRST BANK PLC, IN RIVERS STATE

Abstract

The study examined the relationship between digital infrastructure and organizational performance of First Bank Plc in Rivers State. The purpose of the study was to examine the extent which dimensions of digital infrastructure such as provision of internet service, bank application and end-users devices relate to organizational performance such profitability, service delivery and reputation. The explanatory cross sectional survey research design was adopted which necessitated the test of hypotheses. The population of the study consisted of 100 managers from First Bank Plc Bank resident in Rivers State while 80 respondents were chosen as sample size using Krejcie and Morgan sample size Determination Table of 1970. Copies of questionnaires were administered by the researcher while 76 copies retrieved. Spearman Rank Order Correlation Coefficient was employed to test hypotheses. Findings revealed that there is a significant relationship between digital infrastructure is a key to enhancing performance among banking institutions as long as digitalization has come to stay as an unavoidable business environment. The study recommended among others that First Bank Plc should ensure 24 hours effective functional internet services to ease banking process; First Bank Plc should improve their banking application to guarantee customer banking at their convenient.