Entrepreneurial Creativity and Innovative Start-Up Intentions

Abstract

The study examined entrepreneurship creativity and innovative start-up intentions. The study focused on creativity with dimensions of competence and intelligence while intentions was measured by Perceived Desirability and Perceived Feasibility. This study is anchored on the theory of planned behaviour which posits that individual behaviour is driven by behavioural intentions, which are a function of three determinants: an individual’s attitude toward behaviour, subjective norms, and perceived behavioural control. Through a qualitative research method where data were gathered from related literatures, the study found that people with high creativity can maintain a positive attitude and high self-confidence in entrepreneurial activities. As creativity involves individual traits and abilities, many scholars also combine creativity to study entrepreneurs’ intention to start their own businesses. The literature on creativity shows that creativity plays a significant role in the entrepreneurial intentions. The people with a higher level of creative disposition can maintain an increased self-confidence and positive attitude in the entrepreneurial process. The study finally concludes that the universities and other entrepreneurship training institutions should revise their curriculum and co-curriculum to include areas that builds competence and intelligence to fosters behavioural intentions.