SERVICE ATMOSPHERICS AND CUSTOMER PATRONAGE OF PORT HARCOURT PLEASURE PARK

Abstract

This study centered on service atmospherics and customer patronage of Port Harcourt Pleasure Park. Descriptive survey design was adopted, with questionnaire as major instrument for data collection. A sample of 140 staff and customers of the Pleasure Park was purposively selected via Taro Yemen’s formula from the accessible 240 population. Data collected were subjected to statistical analysis using descriptive statistics involving mean and standard deviation to analyze the research questions and Spearman rank order correlation statistics to test the study hypotheses. It was found that there is significant relationship between cleanliness and customer preference of Port Harcourt Pleasure Park. And there is significant relationship between lighting and customer positive word of mouth to Port Harcourt Pleasure Park. Consequently, it was recommended that the State government and managers of Port Harcourt Pleasure Park should regularly pay much attention to constant lighting of the park to keep having favourable words of mouth. And efforts should be geared towards having the park constantly cleaned to keep having the needed serene environment as customer choice place, and to keep visiting.