WORKPLACE SOCIAL MEDIA INITIATIVES AND ORGANIZATIONAL PERFORMANCE OF PAINT MANUFACTURING FIRMS IN PORT HARCOURT

Abstract

The study examined the influence of workplace social media initiatives and organizational performance of paint manufacturing firms in Port Harcourt. The objective of the study was to examine how workplace social media initiatives influence measures of organizational performance of paint manufacturing firms in Port Harcourt. The explanatory cross section survey research was adopted for the study. The population of this study consisted of nineteen (19) paint manufacturing firms operating in Port Harcourt, Rivers State. A sample of ninety five (95) respondents was obtained using census sampling technique. Structure questionnaire was use as instrument for data collection after face-validation. Cronbach alpha was use to test the internal consistency of the instrument. Out of 95 copies of the questionnaire administered, a total of 76 were retrieved. Arithmetic mean and standard deviation were used for univariate analysis while bivariate analysis use done using Spearman Rank Order Correction; partial correlation was applied for the multivariate analysis. The findings revealed that workplace social media have significant positive influence on organizational performance of paint manufacturing firms in Port Harcourt. It was also found that workplace digital infrastructure such as Internet Connection Infrastructure and local office information system significantly moderate the extent to which workplace social media initiatives influences on organizational performance. The study concluded that organizations such as paint manufacturing firms in Port Harcourt, can achieve high level of performance if the workplace social media management initiative are properly employed. The research therefore, recommended that organizations should encourage the smart use of office whatsapp as an official means of information dissemination.