STRATEGY CONTENT AND EMPLOYEE PERFORMANCE

Abstract

This study examined strategy content and employee performance. The dimensions
of strategy content were reviewed as viral content, sale/marketing content and thought
leadership content while measures of employee performance were reviewed as job quality,
employee commitment and employee creativity. Strategy content is a strategy that takes your
business goals, and then uses content as a primary means to achieve those goals. From
literatures reviewed, the study revealed that strategy content enhances employee performance
positively. Agood strategy content improves every aspect of your content marketing efforts,
making your life easier and your content more effective. The study thus recommended that
Management should adopt strategy content in other to evaluate and enhance employee
performance positively; management should adopt strategy content in other to enhance the
attainment of organizational goals and objective.