THE ROLE OF THE MASS MEDIA IN PROMOTING THE ACTIVITIES OF NON- GOVERNMENTAL ORGANIZATIONS

Gbara Nsereka Barigbon

THE ROLE OF THE MASS MEDIA IN PROMOTING THE ACTIVITIES OF NON- GOVERNMENTAL ORGANIZATIONS

Authors

Barigbon Gbara Nsereka

Keywords:

Non-governmental Organization (NGO), Development, Public interest, Journalism, Media strategies

Abstract

This study evaluated the role of the mass media in promoting activities of non-governmental organizations in Rivers State. Using the in-depth interview technique, interview was conducted with 10 representatives of NGOs and media organizations. The interviewees were selected using the census and purposive sampling techniques

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Published

2021-11-21

How to Cite

Barigbon, G. N. (2021). THE ROLE OF THE MASS MEDIA IN PROMOTING THE ACTIVITIES OF NON- GOVERNMENTAL ORGANIZATIONS. BW Academic Journal. Retrieved from https://bwjournal.org/index.php/bsjournal/article/view/385