LITERARY REVIEW OF SOCIAL MEDIA AND THE GROWTH OF SMALL AND MEDIUM ENTERPRISES IN YENAGOA BAYELSA STATE, NIGERIA.

Abstract

Research by Tsimonis and Dimitriadis (2014) indicates that SMEs that actively engage with their customers on social media experience higher customer satisfaction and loyalty. Social media offers businesses a cost-effective way to reach a large audience, engage with customers, and build brand loyalty. The interactive nature of these platforms allows for real-time feedback and customer service, enhancing customer satisfaction and trust (Kaplan & Haenlein, 2010). The rise of social media has transformed communication and information dissemination globally. Platforms such as Facebook, Twitter, Instagram, and LinkedIn have not only changed social interactions but have also become powerful tools for business promotion and engagement. For SMEs, social media provides an unparalleled opportunity to level the playing field with larger corporations. By leveraging social media, SMEs can create a strong online presence, engage with a broader audience, and promote their products and services effectively.