DIGITAL WORK PLATFORMS AND EMPLOYEE LOYALTY OF OIL SERVICING FIRMS IN RIVERS STATE.

Abstract

The study examined the relationship between digital work platforms and employee loyalty in oil servicing firms in Rivers State. The objectives of the study were to investigate the dimensions of digital work platforms and measures of employee loyalty. The research was guided by two research questions and corresponding null hypotheses. The study was anchored on Social Exchange Theory (SET). A correlational research design was adopted. The population of the study comprised 17 oil servicing firms in Rivers State. The sample size was 17 oil servicing firms. Census sampling technique was adopted. Respondents were 255 made up of workers in the oil servicing firms. Structured questionnaire was used as instrument for data collection. Data were analysed using Spearman’s Rank Order Correlation Coefficient at significance level of 0.05 through SPSS. The findings revealed a moderate positive and significant relationship between task automation and emotional attachment. A strong positive and significant relationship was identified between remote work and employee dedication. The study concluded that the adoption of digital work platforms significantly enhances employee loyalty in its various forms. It was recommended among other that oil servicing firms should intensify the optimization of task automation  and establish clear remote work frameworks to foster a more loyal and dedicated workforce.