CREATIVITY AND OFFICE MANAGER’S ATTITUDE OF REAL ESTATE COMPANIES IN PORT HARCOURT

Abstract

This work examined creativity and manager’s attitude of real estate companies in Port Harcourt.
The objective of the study was to determine the influence of creativity and manager’s attitude of
real estate companies in Port Harcourt. The study adopted the explanatory survey research design,
sample size was drawn from the entire twenty (20) accessible real estate companies in Port Harcourt
with 72 secretaries, receptionist administrative officer as respondents. After validation by the
supervisor, 60 copies of structured questionnaire were administered while fifty-three (53) copies
were retrieved. The reliability of the instrument was ascertained using Cronbach Alpha. Mean and
standard deviation were used for the analyses of research questions while Spearman rank order
correlation in SPSS Version 22.0 was used for the test of hypotheses. The results showed that there
is a significant positive relationship between in real estate companies in Port Harcourt. The study
concluded that there is a significant positive relationship between creativity and manager’s attitude
in real estate companies. Application of digital literacy such as creative/innovative skill will influence
manager’s job performance. Consequently, the study recommended amongst others that
management of the real estate companies should insure the creativity/innovation, to improve
manager’s job performance as this is capable of fostering organizational goals.