ADVANCED PROFESSIONAL PROGRAMMES AND CREATIVENESS OF TELECOMMUNICATION FIRMS IN RIVERS STATE

Abstract

The study determines the relationship between advance professional  programmes and creativity of Telecommunication Firms in Rivers State. The explanatory cross-sectional survey research design was adopted. The population of the study consisted of two hundred and sixty-two (262) office managers (branch, departmental and unit heads) drawn from 5 telecommunication firms operating in Rivers State. The study adopted census method of sampling which involves using the entire population of the study. Structure questionnaire was used as instrument for data collection after face validation. Cronbach alpha was used to test the internal consistency of the instrument. Out of 262 copies of the questionnaire administered, a total of 253 were retrieved. Arithmetic mean was used for the univariate analysis while the test of hypotheses was done using Correlation Statistical tool such as Spearman Rank Order Correlation. The findings revealed that there is a very strong positive relationship between advanced professional programmes and creativeness of Telecommunication Firms in Rivers State. The study concludes the engagement of office managers in such programmes as digital capacity building, advancement professional programme, and degree advancement programme enhances their ability to discharge their duties with creativity and quickness of task completion. The study recommended among others that Office managers in telecommunication firms and other organizations should learn to leverage on artificial intelligence tools that will lighten their jobs, thereby enhancing their creativeness and early task completion.