SUPPLY CHAIN MANAGEMENT COLLABORATIONS AND MARKETING PERFORMANCE OF OIL AND GAS FIRMS IN PORT-HARCOURT.

Abstract

This study empirically examined the supply chain management collaborations and marketing performance of oil and gas firms in Port Harcourt, the objective of the study was to determine the relationship between SCM collaboration and marketing performance of oil and gas firms in port-Harcourt. The population of the study composed of 29 oil and gas firms in Port Harcourt. Therefore a cenus study. The manager of the respective oil and gas firm in Port Harcourt are 160 respondents. Two research question was posed and two research hypotheses was formulated. The study was a correlational research design. Pearson product moment correlation was recall to test the hypotheses and supplemented with the use of SPSS version 20.0. The result of the study should that, there is a significant positive relationship between information sharing and market share growth and sales whole growth of the oil gas firm in Port Harcourt. We therefore, concluded that SCM collaboration have a significant and positive relationship with marketing performance of oil and gas firms in Port Harcourt. We therefore recommend that building trust through transparent information – sharing practices strengthen relationship with partners and foster long term collaboration and performance improvements.