E- COMMERCE STRATEGIES AND BUSINESS PERFORMANCE OF AUTOMOBILE DEALERS IN PORT HARCOURT, RIVERS STATE – NIGERIA.

Abstract

The aim of this research was to investigate the body of knowledge presently available on e-commerce strategies and business performance reference to automobile dealers in Port – Harcourt, Rivers State –Nigeria. The study philosophy was quantitative in nature including adoption of survey strategy, and primary data was used. The study adopted Krejcie & Morgan, 1970 statistical approach to determine the sample size, and regression analyses was employed to determine the relationship exist between predictor and criterion variables. The study result indicated that predictor variable dimension has positive significant relationship with criterion variable. The study concluded that e-commerce influence business performance, and. the study recommended that, Nigerian automobile dealers should adopt effective and efficient e-ecommerce strategies that will increase the firms’ sales volume and services.  Nigerian e-commerce sites should more effective and efficient to reach out target numbers of audience to increase customer patronage and loyalty .Nigerian automobile dealers should ensure that e-commerce websites integrate all the firms business activates to priorities the convenience of its customers and Automobile dealers that adopting digital technology in   Performing business activities in Nigeria should only supply information that is faithful, reliable, trustworthy and up-to-date.