DIGITAL COST PALLIATIVE AND STAFF NORMATIVE COMMITMENT IN PAINT MANUFACTURING FIRMS IN RIVERS STATE

Abstract

The study examined the relationship between digital work palliative and staff normative commitment of paint manufacturing firms in Rivers State. The study adopted cross sectional explanatory survey research design. consisted of seven hundred (700) full time staff of nineteen (19) registered paint manufacturing firms operating in Rivers State.  The sample size of the study consisted of 280 staff of the Paint Manufacturing Firms. The above sample size is obtainable using the Krejcie and Morgan Sample Size Determination Table of 1970. Considering the disparity in the staff strength of the organizations, Bowley’s (1960) Population Appropriation Formula was applied to determine the sample unit for each of the organizations. Structured questionnaire was used as the main instrument for the collection of primary data. Face and content validity were done by supervisor and two other experts, whereas, Cronbach alpha was used to test the consistency (reliability). The researchers were able to retrieve two hundred and twenty-one (230) copies of the total questionnaire distributed. The presentation and analysis of data/results was done using Statistical Package for Social Science (SPSS) Version 21.0.. It was found that digital work palliative has significant positive relationship with staff normative commitment in Paint Manufacturing Firms in Rivers State. It was concluded that through digital incentive, employees of the Paint Manufacturing Firms will be exposed to most internet connectivity components where they can source information that will aid job performance on the assumption of this free network, the employee will technically commit themselves to the organizational goals. The study recommends that Management of Paint Manufacturing Firms should ensure the provide free wifi network for staff consumption only on daily basis within the workplace; management of Paint Manufacturing Firms should bear the cost of repair of their staff’s digital gadgets.