HUMAN RELATIONS COMPETENCIES IN THE USE OF MULTIMEDIA AND HYPERMEDIA TECHNOLOGIES FOR INSTRUCTIONAL DELIVERY OF BUSINESS EDUCATION IN SOUTH-SOUTH UNIVERSITIES, NIGERIA

Abstract

The study investigated the extent of human relations competencies in the use of multimedia and hypermedia technologies for instructional delivery of Business Education programmes. The study was anchored on technology acceptance model representing skills competence and process virtualization theory representing ability competence. The findings includes that there are relationship in male and female lecturers’ human relations competence in the use of multimedia and hypermedia technologies for instructional delivery of Business Education programme but that both male and female lecturers indicated low pedagogy competence in the use of multimedia and hypermedia technologies for instructional delivery of Business Education programme. This study recommended that Business Education programme curriculum designers should emphasize the re-education and reorientation of female lecturers to emancipate them from their stereotype mindset and that individual lecturers should endeavour to undertake personal and self-sponsored upskilling and reskilling efforts in order to stay abreast with current innovations and skills requirements relevant in the instructional delivery of Business Education programme. This study concluded that re-education, reorientation and consolidation of multimedia and hypermedia technology use competencies is a necessity for all Business Education lecturers for effective instructional delivery.