DYNAMICS OF CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE, STUDY OF TELECOMMUNICATION INDUSTRY IN NIGERIA.

Authors

  • Iyamabhor Martins
  • Abiegbe Amram
  • Ononye Uzoma Heman

Keywords:

Corporate Social Responsibility, Community Welfare, Employee Safety/Security, Organizational Performance

Abstract

This study examines the dynamics of corporate social responsibility (CSR) and organizational performance in selected telecommunication firms. The independent variables include aspects of CSR such as community welfare and employee safety/security, while the dependent variable is organizational performance. Primary data were collected from 130 staff members and customers. Of the 130 questionnaires administered, 125 (96.2%) were retrieved, and 5 were rejected. The main analytical tools used were correlation and multiple regression analysis. Findings indicate that community welfare significantly influences competitive advantage, aligning with Adeyanju's (2012) results. The study concludes that CSR provides a predictive view of the firm by engaging directly with communities, competitors, suppliers, regulators, and customers. This approach offers insights into future actions of these groups, rather than relying solely on historical data. The study recommends that CSR strategies should focus on a single objective: developing the necessary tactics to consistently and profitably shift market share from specific competitors to the firm. This focus is essential for maximizing the value of business distinctive capabilities.

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Published

2025-01-25

How to Cite

Martins, I. ., Amram, A. ., & Uzoma Heman, O. . (2025). DYNAMICS OF CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE, STUDY OF TELECOMMUNICATION INDUSTRY IN NIGERIA. BW Academic Journal. Retrieved from https://bwjournal.org/index.php/bsjournal/article/view/2621