MOBILE ORDERING ADOPTION AND EATERIES PERFORMANCE IN ASABA, DELTA STATE

Abstract

This study investigated the links between mobile ordering adoption and eateries performance in
Asaba, Delta State. The specific objectives were to evaluate the interplay between mobile ordering
adoption, operational efficiency and customer satisfaction. Data for the study was collected
through the use of a structured questionnaire. The data was analysed and the hypotheses were
tested using Spearman’s Rank Correlation Coefficient. The findings revealed that, mobile ordering
adoption is significantly link with operational efficiency and customer satisfaction in Asaba, Delta
State. The study thus concluded that, there is a significant association between mobile ordering
adoption and eateries performance in Asaba, Delta State. Based on the conclusion, the study
recommended that, eateries in Asaba should adopt mobile ordering to improve performance in
terms of operational efficiency and customer satisfaction.