UTILIZATION OF MARKETING STRATEGIES IN ACADEMIC LIBRARIES

Auzai Ahmad Yamusa; Abubakar Alhassan

UTILIZATION OF MARKETING STRATEGIES IN ACADEMIC LIBRARIES

Authors

Auzai Ahmad Yamusa
Abubakar Alhassan

Keywords:

Academic Library, Marketing Strategy

Abstract

This study deliberate on the problems bedeviled the use of marketing strategy in academic library as the means of promoting academic libraries. Similarly, concept of marketing, academic libraries and the challenges that hinder effective use of library were discuss

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Published

2024-09-15

How to Cite

Auzai Ahmad Yamusa, & Abubakar Alhassan. (2024). UTILIZATION OF MARKETING STRATEGIES IN ACADEMIC LIBRARIES. BW Academic Journal. Retrieved from https://bwjournal.org/index.php/bsjournal/article/view/2304