UTILIZATION OF MARKETING STRATEGIES IN ACADEMIC LIBRARIES
Keywords:
Academic Library, Marketing StrategyAbstract
This study deliberate on the problems bedeviled the use of marketing strategy in academic library as the means of promoting academic libraries. Similarly, concept of marketing, academic libraries and the challenges that hinder effective use of library were discuss
Downloads
Published
2024-09-15
How to Cite
Auzai Ahmad Yamusa, & Abubakar Alhassan. (2024). UTILIZATION OF MARKETING STRATEGIES IN ACADEMIC LIBRARIES. BW Academic Journal. Retrieved from https://bwjournal.org/index.php/bsjournal/article/view/2304
Issue
Section
Articles