ANALYSIS OF INTERNET-MEDIATED MARKETING PRACTICES AND SOCIO SECURITY OF YOUTHS IN RIVERS STATE

Abstract

The study examined internet-mediated marketing practices and socio security of youths in Rivers State, Nigeria. Two (2) objectives and two (2) hypotheses were formulated to guide the study. The on need for achievement theory of McClelland in 1961. The explanatory survey research design was adopted. The target population of this study was three thousand and five hundred (3,500) registered entrepreneurs engaged in e-information services across the twenty-three (23) Local Government Area in Rivers State, Nigeria. The sample size comprised of three hundred and forty-six (346) respondents.This was obtainable using the Krejcie and Morgan Sample Size Determination of 1970. Spearman Rank Order Correlation Coefficient was used for bivariate analyses (testing the hypotheses). The findings revealed that internet mediated marketing practices positively relates with social security of youths in Rivers State. The study concluded local government areas that fall short of supporting youths who are e internet marketing mediators, might face the risk of achieving unsecured society.  The research therefore, recommended that Government should create environmental enabling policies that will accommodate and enhance internet-marketing mediated practices, removing all social barriers that will hamper such practices.