Conceptualizing the Benefit of Customer Relationship in Organisation

Authors

  • Godwin Olai Ph.D. MNIM, MCAI
  • Bluejack, Asawoba Adam Ipalibo (PhD)

Abstract

Prior to industrial revolution which originated in Britain between 18th and 19th centuries,
manufacturing of goods were conscientiously done in people’s homes using hand tools to produce
goods. Within this period, goods were produced in small quantities; as a result, people were
scrambling for those manufactured products due to dearth of product differentiation, (Nerlin, 2016).
The emergence of industrial revolution brought about mass production where many technologies
were invented to aid production management in most factories. For instance, in the early 18th
century, Abraham Darby discovered a cheaper, easier method to produce cast iron, using a cokefueled
(as opposed to charcoal-fired) furnace. In the 1850s, British engineer Henry Bessemer
developed the first inexpensive process for mass-producing steel. Both iron and steel became
essential materials, used to make everything from appliances, tools and machines, to ships, buildings
and infrastructure. From Britain, industrialization spread through Belgium, France, Germany and
United State of America (Shroulder, 2015).

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Published

2024-08-24

How to Cite

Olai Ph.D. MNIM, MCAI, G. ., & Asawoba Adam Ipalibo (PhD), B. . (2024). Conceptualizing the Benefit of Customer Relationship in Organisation. BW Academic Journal, 7. Retrieved from https://bwjournal.org/index.php/bsjournal/article/view/2249

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