AN EMPIRICAL EVALUATION ON POST COVID-19 PANDEMIC INFLUENCE AND TOURISM SERVICE MARKETING MIX IN   SOUTH – SOUTH, NIGERIA.

Authors

  • Fadare, Ramat Adeola Ph.D.
  • Akwikwa, Rufus Ph.D.

Keywords:

post covid-19 pandemic, tourism service marketing mix, Products, physical evidence, process and people

Abstract

This study evaluate the post covid-19 pandemic influence on tourism service marketing mix in South – South, Nigeria. The study population comprised seventy (70) respondents from selected  tourism service operators  in South – South, Nigeria  and the study adopted Taro Yemene statistical approach  to determine the sample size of fifty nine  (59) .Data for the study were collected through questionnaire from the fifty nine (59) respondents from  the  selected  tourism service operators  in South - South Nigeria .The findings revealed that post covid-19 pandemic has adverse significant influence on products, physical evidence, process and people. The study recommended that, tourism  service  operators should provide right products  that will fit –in  pandemic state  to attract foreign investor, tourism service  operators and hospitality industry should provide the exact physical evidence that will  compete any pandemic  situation   to create effective impression in the mind of the customers, tourism service  operators and hospitality industry  should  engage the right process and people that will garb pandemic condition  to increase its market share  and profitability,  and tourism service  operators should  train and retrain the personnel working in the tourism industry particularly those in the hospitality industry and tour guides to improve quality of service during  any  pandemic insurgency  to attract investors.

Downloads

Published

2024-07-07

How to Cite

Fadare, Ramat Adeola Ph.D., & Akwikwa, Rufus Ph.D. (2024). AN EMPIRICAL EVALUATION ON POST COVID-19 PANDEMIC INFLUENCE AND TOURISM SERVICE MARKETING MIX IN   SOUTH – SOUTH, NIGERIA. BW Academic Journal, 1(2), 110–124. Retrieved from https://bwjournal.org/index.php/bsjournal/article/view/2055