ANALYSIS OF THE PERCEPTION OF LOCALLY MANUFACTURED WEARS BY STUDENTS OF TERTIARY INSTITUTIONS IN NORTH-EASTERN NIGERIA

Abstract

“Many people agree that buying made-in-Nigeria products helps to create jobs and grow the economy. This can boost the manufacturing industry and make the economy vibrant. The number of students of tertiary institutions in Nigeria forms large considerable size of the country’s population. As such, a patronage of this group on a particular product means a boost in the market of such product. This study analyses the Perception of Locally Manufactured Wears by Students of Tertiary Institutions in Northern-Eastern Nigeria. The study used both primary and secondary data, the former was obtained from a sample size of 460 students and analysed using simple percentage table. Chi–square was the tool of analysis used to test the hypothesis. The study found out that students’ perception of locally manufactured wears with regards to both quality and style have significant influence on their purchase decisions. The study recommended among other things that government should embark on an enlightenment campaign to educate Nigerians, particularly students of tertiary institution in the North-East that not all of the products locally produced are poor in quality; some are in fact competitive if not better than the foreign ones.