STRATEGIC MARKETING: CASE ANALYSIS

Authors

  • Otite Wisdom Idenedo
  • Roland Chukwuma Okoro
  • Samuel U. Ehimen

Abstract

The business environment is competitive and filled with multiple realities. Marketing Managers must properly put into adequate consideration key ingredients that require proper blending into their business operation to achieve desired goals and obtain a strategic competitive advantage. In this segment, a corporate organization was objectively studied to gain traction on the gigantic strides achieved by our firm of focus. The focus of this study was to showcase absolute mastery of knowledge gained in marketing plan writing and to buttress how the proper application of strategic marketing knowledge provided a strategic roadmap to our focus organization in their industry of practice and dominance. Hypo bleach was used in this study due to its suitability in the context required.

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Published

2024-04-03

How to Cite

Idenedo, O. W., Okoro, R. C. ., & Ehimen, S. U. (2024). STRATEGIC MARKETING: CASE ANALYSIS. BW Academic Journal, 9. Retrieved from https://bwjournal.org/index.php/bsjournal/article/view/1832