RELATIONSHIP MARKETING CONSIDERATION AND CUSTOMER RETENTION OF FAST FOOD OUTLETS IN PORT HARCOURT

Abstract

The study was to investigate the nexus between Relationship Marketing Consideration and Customer Retention of Fast food outlets in Port Harcourt. The concluded that some managerial implications for relationship marketing. Managers can plan their marketing strategies by this study as it identified the significant variables which influence customer satisfaction. Fast food outlets in Port Harcourt can explore relationship marketing dimensions such as building customer’s trust, commitment to customers, interpersonal communication and service quality. Secondly, customers tend to stay in business once the owners of enterprises are interested in their welfare by ensuring that good quality products and services are. offered to them to meet their respective needs and wants.