EMOTIONAL INTELLIGENCE AND ENTREPRENEURIAL SUCCESS IN POWER SECTOR FIRMS IN SOUTHERN NIGERIA
Keywords:Emotional intelligence, Entrepreneurial success.
The study investigated emotional intelligence and entrepreneurial success in power sector firms in South East Nigeria with an emphasis on beverage firms in the geopolitical zone. The study was conducted to ascertain how emotional intelligence competencies like self-awareness and empathy impacted customer loyalty and sales growth. The study was directed by four research questions and four hypotheses. The paper employed a survey research design. The main survey tool used in the study was a questionnaire. The instrument reliability ratio was calculated using the Cronbach Alpha statistic and was 0.77. The descriptive statistics of mean and standard deviation were the focus of the data analysis. To test hypotheses, correlation analysis was utilized. The findings show that with self-awareness and empathy, power sector firms beefed up customer loyalty and sales growth. It was concluded that emotional intelligence enhanced entrepreneurial success in power sector firms in Southern Nigeria. The study recommends that workers should beef up their emotional intelligence competencies for enhanced entrepreneurial success.