ENHANCING ADMINISTRATIVE HEADS OF PUBLIC TERTIARY INSTITUTIONS IN RIVERS STATE FOR EFFECTIVE INFORMATION DISSEMINATION THROUGH DECENTRALIZED SOCIAL MEDIA NETWORKS.

Abstract

Public tertiary institutions all over the globe are undergoing change brought about by science and technology. These changes are experienced in all aspects of public tertiary institutions. The ability to respond positively and critically to these changes places one public tertiary institution above the other. Public tertiary institution administration are categorized into top or strategic management made up of the Vice Chancellor and other principal officers, middle or tactical management made up of Deans of Faculties and Directors of Institutes, and junior or operational management made up of Heads of Departments. Academic activities of public tertiary institution has to do with scholarly activities or practices such as classroom teaching and learning, and research projects designed by public tertiary institution in Rivers State to enhance students’ learning outcomes. This paper presents a holistic overview of decentralized social media networks. The purpose of this paper was to literally examine how to enhance public tertiary institutions in Rivers State administrative heads for effective information dissemination through decentralized social media networks. The objectives of the paper was to examine how to enhance public tertiary institutions in Rivers State administrative heads for effective information dissemination through decentralized social media networks. Dimensions of decentralized social media networks such as: Mastodon usage, steemit usage and minds usage and the measures of public tertiary institutions in Rivers State administrative heads effective information dissemination such as: Students information dissemination, institutional policy dissemination and employees ranking information dissemination are all discussed in this paper. Explanatory research design is the method adopted in this paper and then adoption of social responsibility theory of communication, which holds that public tertiary institutions in Rivers State which emphasizes freedom of the social media networks and no censorship but at the same time the information content of the social media networks should be discussed in public panel and social media networks developers should accept any obligation from the public interference or professional self regulations or both and this when implemented enhances public tertiary institutions in Rivers State administrative heads effective information dissemination. Finally justification to the assertion that public tertiary institutions in Rivers State administrative heads effective information dissemination can be enhanced through decentralized social media networks was made. Thereafter, a conclusion was drawn and recommendations made.