DATA STORAGE SKILLS AND SERVICE DELIVRY IN TELEVISION STATIONS IN RIVERS STATE

Abstract

This study examined the relationship between data storage skills

and service delivery in

the television stations in Port Harcourt. The study adopted the

cross-sectional survey

design. The study population consisted of 274 secretaries from

the selected television

stations in Port Harcourt. A sample size of 163 staff was drawn. One hundred and sixty-

three (163) copies of the questionnaire were personally administered to the respondents

out of which one hundred and forty-seven (147) representing 96% were found valid for

analysis. All items on the questionnaire had a Cronbach Alpha threshold of 0.7 and above

in the reliability test.

Descriptive statistics was used for univariate data analysis while

the bivariate analysis was carried out using the spearman’s rank order correlation

coefficient at a 0.05 level of significance. The partial correlation coefficient computed

with the aid of statistical package for social sciences (SPSS) was used for multivariate

analysis. The bivariate analysis results showed a significant relationship between data

storage skill and service delivery. This study concluded that significant relationship exists

between data storage skills and service delivery in the television stations in Port Harcourt.

It further concluded that technology significantly moderated the relationship between

information system skills and employee performance. It recommended that: Data

distribution skill is an essential skill in organization as it is information that is delivered to

end-users. Every employee in organization need to be acquainted with this basic skill as

it will aid proper dissemination of information and communications within the

organization.