ADOPTION OF ARTIFICIAL INTELLIGENCE AND PERFORMANCE OF BUSINESS ORGANIZATION

Abstract

The application of artificial intelligence (AI) technology has evolved into an influential endeavor to improve firm performance, but little research considers the relationship among artificial intelligence capability (AITC), personal expertise (PE), and business organization performance. Based on the resource-based view (RBV) and existing findings. Artificial intelligence has information technology capabilities and personal expertise as dimensions while business performance was measured in terms of innovation and market performance. Efficiency and productivity gain, improved speed, better quality and reduction in human error were some benefits while; Hight cost, no creativity, no ethics, and make humans lazy were the non-benefits to mention but a few.   This study concluded that artificial intelligence will help enterprises leverage improve business organization performance, achieve a competitive advantage, and contribute to theory and management practice. Finally, the study recommended studies using empirical approach and relating it to a particular organization