INTERNET-MEDIATED MARKETING AND SOCIO-ECONOMIC SECURITY OF YOUTHS IN RIVERS STATE

Abstract

The aim of the study was to determine the relationship between internet-mediated marketing and socio-economic security of youths in Rivers State. The work adopted the cross-sectional explanatory survey research design. The target population of the study consisted of Three Thousand and Five Hundred (3,500) registered entrepreneurs engaged in e-information services, online software services, and internet marketing across the Twenty-Three (23) Local Government Areas in Rivers State. The sample size of the study consisted of three hundred and forty-six (346) respondents. The above sample is obtainable using the Krejcie and Morgan Sample Size Determination of 1970. Structured questionnaire was used as instrument for the collection of primary data. The Statistical Package for Social Sciences (SPSS) Version 20.0 was used for the analysis. Arithmetic mean and standard deviation were used for the univariate analysis while the bivariate analysis was done using Correlational Statistical tool such as Pearson Product Moment Correlation Coefficient. Partial correlation was used for the multivariate analysis. Based on the results of the analysis, the study concluded that internet mediated marketing influences socio-economic security of youths in Rivers State. Local Government Areas who fail to encourage youths who are internet mediated marketing by steady power supply, granting loans and offering scholarship, might face the risk of increasing socio-economic insecurity.  Government should provide lasting power supply that will help individuals who are into one form of netpreneurship business or the other, to help save cost for them, thereby enhancing their daily financial realization.