THE INFLUENCE OF CUSTOMERS PERCEIVED USEFULNESS OF INTERNET, EDUCATIONAL LEVEL AND ATTITUDE TOWARDS INTERNET BUYING
Keywords:
Internet, Perceived Usefulness. Customer Attitude, Buying, online buyingAbstract
This study aimed at determining the dependent relationship between customer’s level of education, customer’s perception of internet usefulness their overall influence on customer’s attitude towards internet buying. The questionnaires used for data collection are structured – closed and open ended. Most of the questions are Likert –format’’ statement on a five -point scale and respondents were expected to score their response on the five-point scale. In all, 400 questionnaires were administered but 394 questionnaires was returned and used for analysis. In other give the data collected meaning and to achieve the objective sought in the study, statistical package for social sciences (SPSS version 16) was used to analyses the data and test the hypothesis formulated. Small sample size and the inability to obtain a completely randomized sample are some of the limitations to the study. The study reveal that there is no significant depended relationship between customers level of education and their perceived usefulness of the internet on their attitude towards internet